Ep 4. Navigating Google Lead Services, Rental Leads, NAR Settlement & Asking for What You Want

Summary

In this conversation, Chris Cusimano, Jennifer Konikoff, and Alex Mendel discuss their experiences with Google lead services and the challenges of handling rental leads. They also touch on the importance of professionalism, not speaking poorly about others, and the role of social media in real estate. The conversation highlights the need for a balance between personal branding and maintaining a professional image. In this part of the conversation, the hosts discuss various topics including purchasing a golf cart, negotiating commission splits, and asking for discounts. They also talk about the challenges of joining a real estate team and the importance of branding. The conversation touches on the NAR new regulations and the need for agents to be comfortable with discomfort. Overall, the hosts emphasize the importance of asking for what you want and not being afraid of rejection. In this final part of the conversation, the hosts discuss their experiences in the real estate industry and the motivations behind their work. They also share funny stories and anecdotes. The conversation ends with an invitation to a team event.

Takeaways

• Google lead services can be a valuable source of leads for real estate agents
• Handling rental leads requires a selective approach and the willingness to refer leads to other agents
• Maintaining professionalism and not speaking poorly about others is important in the real estate industry
• Social media can be a powerful tool for personal branding, but it should be used strategically and authentically Don't be afraid to ask for what you want, whether it's a discount or a higher commission split.
• Joining a real estate team can offer benefits such as lower fees and access to branding resources.
• Being comfortable with discomfort is essential for success in real estate.
• Branding is important for agents, but it's also important to consider the needs and preferences of your target audience.
• The NAR new regulations are a topic of discussion among agents.
• Negotiating commission splits and buyer's agent compensation is a common practice in real estate transactions. The hosts reflect on their careers in real estate and the importance of finding motivation and purpose in their work.
• They share funny stories and moments from their experiences in the industry.
• The conversation highlights the importance of systems and organization in running a successful real estate business.
• The hosts discuss the thrill and satisfaction of helping clients and receiving referrals.
• An invitation is extended to a team event, showcasing the camaraderie and community within the real estate industry.

Chapters

00:00
Introduction and Google Lead Services

02:00
Handling Rental Leads

07:34
The Cost of Rental Leads

10:45
Balancing Relationships and Listings

15:13
The Importance of Professionalism

18:15
Authenticity and Social Media

21:05
Building Trust and Connections

23:08
The Pitfalls of Seeking Attention

24:18
Purchasing a Golf Cart

25:40
Negotiating Commission Splits

27:30
Dealing with Regulations and Paperwork

28:00
Branding and Marketing

33:43
Asking for Higher Compensation

36:18
Stepping Out of Your Comfort Zone

41:17
Finding Motivation and Purpose in Real Estate

42:03
Funny Stories and Anecdotes from the Industry

44:45
The Importance of Systems and Organization

49:35
The Thrill of Helping Clients and Receiving Referrals

53:34
Invitation to a Team Event

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