Coaching by Cusi- A NEW Real Estate Agent Roadmap
Chris Cusimano is the Team Lead of the Homes by Cusi team in SE Florida and has been in the industry for over 23 years. He brings his colleagues and amazing Real Estate Friends to the podcast to offer their insights. Together, Jennifer Konikoff, Alex Mendel, and Chris share their best tips, tricks, and advice on how to succeed in a saturated field when so many fail. He also is the owner of the Coaching by Cusi Training which is a on demand video training for Realtors (and basically any other business) that you can get for less than a combo meal. Tune in and connect anytime. They're Friendly!
Coaching by Cusi- A NEW Real Estate Agent Roadmap
Ep 31 - The Buyer Lock-In Method: Real Estate Strategies That Keep Clients for Life
🎙 Episode Summary
In this episode of the Real Estate Roadmap Podcast, Chris Cusimano, Jen Konikoff, and JD Sanchez unpack the Buyer Lock-In Method—a structured approach to creating long-lasting buyer loyalty and delivering standout service.
They discuss how today’s real estate professionals can adapt to a shifting market, use tech tools like School Digger and crime mapping, and build stronger partnerships with clients through clear expectations and next-level preparation.
The conversation also touches on the realities of showings, chaotic schedules, and how to navigate them with grace and humor—all while building trust, loyalty, and a standout brand in a highly competitive space.
Key Takeaways
- 🔑 Preparation is everything—from route planning to having tools ready.
- 🤝 Setting clear expectations creates a true partnership with buyers.
- 🧠 Using tools like School Digger and crime maps adds real value.
- 📲 The discovery phase is essential for understanding client needs.
- 📉 Market shifts may cause a mass exit of unprepared agents—opportunity lies ahead.
- 📸 Social media strategies need to evolve—focus on authenticity, not just exposure.
- 🛠️ Technology can streamline the showing process and ease chaos.
- 🚘 Showings can be hectic—being adaptable is the key to staying professional.
- 💬 Consistent communication, especially during delays or hiccups, builds trust.
- 🌟 Create a memorable experience and clients will stay loyal long after closing.
Sound Bites
🎤 "I love spoiling our people."
🎤 "It's a lot of work ahead of time."
🎤 "We are partners in this endeavor."
🎤 "There's a big opportunity for us."
🎤 "You have to roll with the changes."
🎤 "The car is hectic."
🎤 "We can break that stigma."
Chapters
00:00 Introduction and Overview of Buyer Lock-In Method
03:00 The Importance of Preparation in Real Estate
05:55 Understanding Buyer Expectations and Discovery
08:46 Tools and Techniques for Effective Buyer Engagement
12:03 Navigating the Changing Landscape of Social Media Marketing
24:29 Adapting to Change in Real Estate
26:41 The Impact of Market Changes on Agents
28:51 Navigating Client Interactions
32:44 Enhancing Client Experience During Showings
37:00 Managing Seller Expectations
39:05 The Chaos of Real Estate Showings
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➡️ Which buyer lock-in strategy will you try next? Let us know in the comments!
#BuyerLoyalty #RealEstateStrategy #RealEstateMarketing #ClientExperience #RealEstatePodcast #HomesByCusi
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